Best Advice for Getting Responses
(Type or neatly print your ad on separate sheet -
up to 200 or 250 words, depending on ad)
Your photo is the only item in your ad that visually says who
you are. A smile in your photo makes all the difference. It may
sound simple, but we know it works. Your results in having someone
write to you and get to know you is much better if you appear
friendly and approachable (most people won't write to someone
who looks menacing or intimidating!)
Ads with smiling photos receive approximately 10x the number of
responses as those without!
Tips & Suggestions:
The Composite Magic Photo option allows you to take the above
suggestion one step further. It's obvious by the web site that
you are incarcerated, but placing you in a new, softer background
(home, vacation, out 'n about, autos, etc.), gives a glimpse of
"you" on the outside.
Tell about yourself (dreams, goals, education, profession, home
town, family, friends, why you are incarcerated (optional), etc.)
sincere....be real. Readers can tell when someone is geniune about
what they're saying.
the type of person you are most interested in meeting (love, romance,
friendship, support, correspondence, etc.) Do not make your description
'too' specific. It is best to eliminate people you do not want
to correspond with after you've read what they had to say, than
cause people not to respond because you were too narrow in your
description (i.e., must be between 18 and 24, beautiful, intelligent
and from the State of Idaho). You might miss out on someone who
is 25 and perfect for you!
your likes, dislikes, beliefs, hobbies (music, movies, sports,
TV, books, writing, art, etc.)--anything you believe would allow
someone to get to know you better)
a heading for your ad (something that would describe you and grab
your ad itself has the capability to draw someone in and inspire
them to respond.
some real time writing your ad. Be open about yourself in your
ad ... share just enough information that will allow the reader
to learn something about you that would make them WANT to write
to you and get to know you better.
Read it again after you write it. Would you respond to it? We
can correct spelling and grammar, but it has to really SAY something
Above all, be honest in your ad and dealings with the public.
Don't intentionally mislead someone who is attempting to be a
friend to you. Fraudulent statements can be cause to remove ad
Ads - 'Justice Denied'
your ad brief and to the point. Provide a summary of your case and
what you are specifically looking for in terms of help. Do not include
pages and pages of information. First, it is too expensive for you
to publish, and second, most readers do not want to go through volumes
of information. They want concise details as to what you are looking
for in terms of help.
state who you are, exactly what you are looking for and why you
believe you should be helped in the following areas:
or Legal Assistance
Money for Defense Fund
can access your case information directly from your main ad by clicking
on a link from the three separate locations where posted.
can also help your cause. Get busy! ...write letters and let attorneys
or other potentially interested parties know where they can locate
you (we'll give you the web site address to your own ad). This is
in addition to those individuals who will just find you while looking
through ads on our web site).
ad must be typed or printed neatly.
Do Your Advertising Dollars Work?
web page ad has the potential to be seen by millions of readers
worldwide; however, no reputable company will guarantee you results
with your Pen Pal ad, because no company can control how many visitors
will respond to your specific ad; nevertheless, Friends Beyond The
Wall, has developed avenues to ensure you obtain the best possible
results for your ad.
is advertised in the following ways:
With Popular Internet Search Engines
on Other Web Sites
through Web Rings
Wide Variety of Print Media
companies only place you in their listings by State, or Alphabetically
by last name. We place you in four distinct areas on our web site
to maximize your exposure:
Month of Your Ad:
New & Featured Ads Section - highest traffic area on
the our web site!
Entire Year - 4 links/routes to your ad!
Showcase Gallery (your photo is used as a link that sends
readers to your individual web page)
- links readers to your web page
Listing - links readers to your web page
Express Instant Friend Locator
- our customers will never be buried in long lists. We developed
Search Express to provide viewers the opportunity to search for
new friends using THEIR search criteria (age, race, state, etc.).
This allows everyone an equal opportunity to have their ad seen!
(search results provided in beautiful photo gallery).
Are you Talented and/or Creative?
you place a pen pal ad, you can automatically add your artwork to
our "Artists and Crafters Showcase Gallery." Photos are
$2.50 each after the first two (one photo MUST be of you).
KNOW there is a wealth of talent beyond the walls,Ó and FBTW has
provided a means for talented individuals to show what they can
in our "Artists & Crafters Showcase Gallery," your
artwork will be displayed with your by-line (name) under it and
will provide you with yet another link/connection to your personal
is "Friends Beyond The Wall, Inc.?"
of the fastest growing prisoner networks in the country!
in 1999, by the families and friends of prisoners and ex-offenders,
Friends Beyond The Wall, is dedicated to creating and providing
services and products specifically catering to the needs of the
are supporters and advocates of prisoners. Our staff and volunteers
consist of professionals in the areas of Graphic and Web Site Design,
Writers, Editors, Marketing, Prison Ministry, and Customer Service
... all with one main thing in common ... we all have family members
will always be a valued customer to us, and our goal is to provide
you with excellent products and outstanding customer service ...
always at an affordable price.
Beyond The Wall, Inc.
ATTN: New Order Applications - Release Form
2600 South Road, Suite 44-244
Poughkeepsie, NY 12601-7004